Jane Boardman is an experienced executive coach, facilitator and author. As her business evolved, she needed a website that better reflected the depth of her experience while helping prospective clients find and connect with her directly.

• Her previous website no longer reflected her work.

• Her personal brand needed to be stronger.

• She wanted to improve her visibility in search.

• A third-party coaching platform was appearing prominently in search results.

Rather than beginning with design, we started by clarifying Jane's business, audience and priorities. The website strategy focused on positioning Jane Boardman as the primary brand and creating a clear, professional and personal online presence.

The visual approach was clean, contemporary and understated, allowing Jane's experience and personality to take centre stage. A calm colour palette, thoughtful typography and strong imagery helped create a website that feels both credible and approachable.

The result is a website that gives Jane a stronger and more independent online presence, clearly communicating her work, experience and approach.